At a glance
| Otterly.AI | outshone | |
|---|---|---|
| Built for | Marketers and agencies. Its site says it's “Trusted by 40,000+ Marketing Pros”. | Small software companies (about 2 to 50 people), and the agencies that serve them. |
| What it does | Tracks brand mentions and links in AI search, with brand reports, research tools and a set of free tools. | We check what AI tools and Google tell your buyers, pick up to five jobs a week, do most of each one, and tell you how often you're named. |
| AI tools covered | ChatGPT, Google AI Overviews, Perplexity and Copilot included. Gemini, AI Mode and Claude are paid add-ons. | ChatGPT, Gemini, Perplexity, Google AI Overviews and Google search, on every plan. |
| How it's priced | By tracked questions. Lite is $29, Standard $189 and Premium $489 a month. | Priced in the work we do each week (jobs, questions, rivals), not seats. From [$N] a month. |
| How you start | A 7-day free trial with no card, according to its help pages. Its site also offers a demo. | A free check with no sign-up, then a free start with no card. |
| Who does the work | You choose the questions and act on the reports. | We do most of each job. You approve anything sent or published in your name, and it goes from your own address. |
What Otterly.AI does well
- A low price to start. Lite is $29 a month.
- A quick start. Sign up with Google or an email code, add your website, rivals and questions, and the first brand report is made for you.
- Microsoft Copilot is tracked on every plan, along with ChatGPT, Google AI Overviews and Perplexity.
- Lots of free tools, like an AI crawler check and a content check, and regular published experiments.
- Named a Gartner Cool Vendor in 2025, in AI in Marketing, as its site shows.
What Otterly.AI costs
As published on Otterly.AI's pricing page. Checked . Prices are in US dollars and can change.
- Lite $29 a month
15 tracked questions. “For solo marketers, and small teams.”
- Standard $189 a month
100 tracked questions. Marked “Most Popular”.
- Premium $489 a month
400 tracked questions.
- Enterprise Custom
Custom limits.
ChatGPT, Google AI Overviews, Perplexity and Copilot are included. Gemini, AI Mode and Claude are paid add-ons; Claude, for example, costs $29, $109 or $439 a month depending on the plan. 100 more tracked questions cost $99 a month. Yearly billing is 15% off. Its help pages describe a 7-day trial with no card, while one part of its home page says 14 days.
outshone is priced in the work we do each week, from [$N] a month for up to 5 jobs a week, with every AI tool on every plan. See pricing.
What outshone does differently
Otterly.AI and outshone both check what AI tools say when buyers ask for a tool like yours. They differ in what you get each week, and in who does the work.
Done for you, a few jobs at a time. Otterly.AI shows you where you’re mentioned, and you decide what to do. We pick up to five jobs a week that would help you get named, like asking a “best of” list to add your product, or fixing a pricing page AI tools can’t read, and do most of each job. You approve anything before it’s sent or published, and outreach goes from your own email address.
Plain words and honest counts. We ask each question many times, and tell you how often you’re named, with a likely range. We never promise you a spot in AI answers. See how we measure.
Every AI tool on every plan. ChatGPT, Gemini, Perplexity and Google AI Overviews are all included, plus your Google rankings. There are no add-ons.
Which to choose
Choose Otterly.AI if…
- You want the lowest price to start tracking AI answers.
- You're a marketer who's happy to pick the questions and act on the reports.
- You need Microsoft Copilot tracked.
- You want free tools and published experiments to learn from.
Choose outshone if…
- You'd rather have the work done than a report to act on.
- You want every AI tool included, with no add-ons.
- You'd rather not pick the questions. We write them from your category and the buyers you serve.
- You want Google search and content covered in the same plan.
Sources
Facts about Otterly.AI come from these pages. We checked each one on 6 Nov 2026.
Otterly.AI Otterly.AI home page
otterly.ai Checked
Otterly.AI Otterly.AI pricing
otterly.ai Checked
Otterly.AI How to sign up for Otterly.AI
help.otterly.ai Checked
Otterly.AI Free trial
help.otterly.ai Checked