Guides
Plain answers to what founders of small software companies ask about AI answers and Google. Each guide starts with the answer, and every number links to where it came from.
How to find out if ChatGPT recommends your product
Ask ChatGPT the question a buyer in your category would ask, like “What's the best CRM for a small sales team?”, and see if your product is in the answer. Then ask again, a few times, in new chats. Answers change every time, so count how often you're named instead of trusting one answer.
Why ranking on Google doesn't mean ChatGPT names your product
Because they work differently. Google ranks pages in a list, while ChatGPT writes a short answer that names a few products, drawing on many websites besides yours. Even Google's own AI Overviews now often quote pages that aren't in the top 10 results.
How to let AI tools read your site: pricing pages, docs and JavaScript apps
Check three things. Your robots.txt should let the AI search bots in, Cloudflare or your host shouldn't be blocking them, and the words on your pricing page and docs should be in the page's HTML, not filled in later by JavaScript. Most AI crawlers don't run JavaScript, so a page built that way can look empty to them.
Where AI gets its answers about software
Mostly from other websites. When buyers ask AI tools which software to use, the answers lean on “best of” lists, review sites, communities and comparison pages, and most of the lists they quote are on other people's sites. Your own pricing page and docs count too, if AI tools can read them. So being mentioned elsewhere matters as much as what you publish.
New to the words? The glossary explains the jargon, from AI crawlers to robots.txt, in plain English.
See what AI tells your buyers.
Type your product's name or website. In about a minute you'll see what ChatGPT, Gemini, Perplexity and Google AI Overviews say when a buyer asks for a tool like yours.