At a glance
| Profound | outshone | |
|---|---|---|
| Built for | Enterprise marketing teams. Its site says it's “trusted by a third of the Fortune 100”. | Small software companies (about 2 to 50 people), and the agencies that serve them. |
| What it does | Shows how a brand appears in AI search, and runs AI agents (its “AI Marketer”) that carry out marketing tasks. | We check what AI tools and Google tell your buyers, pick up to five jobs a week, do most of each one, and tell you how often you're named. |
| AI tools covered | Trial: ChatGPT, Gemini and Google AI Overviews. Enterprise: up to 9 answer engines. | ChatGPT, Gemini, Perplexity, Google AI Overviews and Google search, on every plan. |
| How it's priced | A free 7-day trial, then custom Enterprise pricing. Agents are billed in credits. | Priced in the work we do each week (jobs, questions, rivals), not seats. From [$N] a month. |
| How you start | “Get Started” for the trial, or a demo for Enterprise. | A free check with no sign-up, then a free start with no card. |
| Who does the work | Your team, with Profound's AI agents carrying out tasks. | We do most of each job. You approve anything sent or published in your name, and it goes from your own address. |
What Profound does well
- Built for large teams. Its site lists role-based access, SCIM, SOC 2 and more than 200 integrations.
- AI agents that carry out marketing tasks, with an estimated credit cost shown before each run.
- Up to 9 answer engines on the Enterprise plan.
- A large research program, including the Profound Index, a research hub and regular data studies.
- Unlimited seats on the trial.
- A well-funded company. Fortune reported a $96 million raise at a $1 billion valuation in February 2026.
What Profound costs
As published on Profound's pricing page. Checked . Prices are in US dollars and can change.
- Trial Free for 7 days
50 tracked questions a day in 3 engines (ChatGPT, Gemini and AI Overviews), 5 searches of its question-volume data, unlimited seats.
- Enterprise Custom
Up to 9 answer engines, single sign-on, API access and exports. Sold through a demo.
Profound's FAQ also describes an agency option with 400 credits a month per client workspace, with no price listed. Earlier write-ups quoted monthly plans at $99 and $399; the pricing page we checked lists neither.
outshone is priced in the work we do each week, from [$N] a month for up to 5 jobs a week, with every AI tool on every plan. See pricing.
What outshone does differently
Profound and outshone start from the same fact: people now ask AI tools questions that used to send them to a list of links. They differ in who they’re for, and in who does the work.
Done for you, a few jobs at a time. Each week we pick up to five jobs that would help you get named, like asking a “best of” list to add your product, or fixing a pricing page AI tools can’t read. We do most of each job. You approve anything before it’s sent or published, and outreach goes from your own email address.
Plain words and honest counts. We ask each of your buyers’ questions many times, and tell you how often you’re named, with a likely range. We never promise you a spot in AI answers. See how we measure.
Google too. The same plan covers your Google rankings, fixes to your site, and drafts of pages that AI tools and Google quote.
Which to choose
Choose Profound if…
- You're a large company or brand with a marketing team.
- You need enterprise controls like single sign-on, SCIM, an API and SOC 2.
- You want AI agents that carry out marketing work inside one platform.
- You want to track many answer engines and draw on Profound's research data.
Choose outshone if…
- You run a small software company, or an agency that serves them.
- You want the work done each week, not another dashboard to read.
- You want plain words and an honest count, like “named in 3 of 20 answers”, with a likely range.
- You want a flat monthly price and to start without a sales call.
Sources
Facts about Profound come from these pages. We checked each one on 6 Nov 2026.
Profound Profound home page
tryprofound.com Checked
Profound Profound pricing
tryprofound.com Checked
Profound Profound blog
tryprofound.com Checked
Fortune Profound raises $96 million
fortune.com Checked
Published 24 Feb 2026.
Peec AI Peec AI vs Profound
peec.ai Checked
Written by Peec AI, a competitor of Profound, in January 2026. The source of the earlier prices.